MICE Tourism.
Get a quote of your Corporate Meetings, Gatherings, Conferences.
eConnection Colombia creates a deep connection with the destination and positions itself as a leader in organizing MICE events in Santa Marta, blending nature, culture, and top-tier infrastructure. While the company has four years of formal experience in organizing weddings and events, its professional team has been managing these types of gatherings for over 10 years.
From small business meetings to conferences and weddings: organize your events with full services including transportation, accommodation, culinary experiences, conference venues, tours, and additional activities.
What is MICE Tourism?
MICE tourism is a specialized segment of the travel industry that refers to travel for business or professional purposes. The acronym MICE stands for Meetings, Incentives, Conferences, and Exhibitions.
This type of tourism includes:
Corporate meetings (such as board meetings, training sessions, or product launches)
Incentive travel (reward or motivational trips for employees or partners)
Conferences and congresses (academic, scientific, or professional gatherings)
Trade fairs and exhibitions (commercial events to showcase products and foster networking)
MICE Tourism in Colombia
Colombia has emerged as a top MICE destination thanks to its geographical diversity, modern infrastructure, strong air connectivity, and welcoming culture. Cities like Bogotá, Medellín, Cartagena, and Cali offer world-class convention centers, premium hotels, and a rich cultural and natural environment that enhances any corporate event.
The country’s strategic location in Latin America, its growing safety standards, and its commitment to sustainability make Colombia an ideal destination for meetings, conferences, trade shows, and incentive travel. MICE tourism also drives local economies and fosters knowledge exchange and innovation.
MICE Tourism in Santa Marta
Santa Marta combines modern hotel infrastructure with a unique natural environment. Simón Bolívar International Airport and its strong ground connectivity make it easy for delegations to arrive. In addition, it offers unmatched settings between the Sierra Nevada mountains and the Caribbean Sea—ideal for weddings, corporate events, conferences, or incentive trips with authentic and sustainable experiences.
eConnection Colombia: Pioneer in MICE Tourism in Santa Marta
In May 2025, eConnection was responsible for managing the logistics of ICONTEC’s national event, held in venues with views of the Caribbean Sea and access to the Sierra Nevada. The experience combined organizational excellence with sustainability, allowing attendees to enjoy cultural activities, beachside integration, and local cuisine in an environment conducive to professional exchange.
Get a Quote for Your Event.
Confirm details, number of attendees, preferences, and dates through our contact channels — your next event is in good hands.
